215a Kingsland RoadLondon E2 8ANUnited Kingdom
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+44 (0)20 3963 email@example.com
Fred Birdsall is a typographer. He established his graphic design practice in 2010, and works primarily with cultural clients, individuals and institutions; galleries, artists, architects and publishers over a range of projects; book design and production, type design, signage and way-finding, exhibition design, visual identities and websites, among others.
The studio approaches each project free from any preconceived idea, opinion or posture, with a preference for allowing the content and context of a project to guide and inform each detail: format, material, colour, typography, printing and binding.
A thorough knowledge of materials, production techniques and good relationships with paper merchants, printers, sign manufacturers, binders, photographers, illustrators and coders allows the studio to design and specify the most appropriate materials and techniques for each project.
It is felt that this approach and a close working relationship with clients, produces appropriate and intelligent work.
The studio is small in scale which affords a flexibility in terms of collaborating with specialists from other fields; to join or build a team for particular projects.
A PDF portfolio of selected works is available on request: firstname.lastname@example.org
The studio occasionally takes on interns/assistants, to submit your work, please send a CV and PDF portfolio to: email@example.com
Fred Birdsall (b.1984) studied Typography at the London College of Communication (formerly Printing) from 2004–07. During his studies and for a period of time after he assisted his grandfather, Derek Birdsall, at his studio; Omnific! Memorable projects include book designs for The Thames & Hudson Dictionary of Graphic Design and Designers (Thames and Hudson, 2003 edition) and Notes on Book Design (Yale University Press, 2004).
In 2010 he established his freelance design practice, the studio works with clients over a range of projects.
Alongside his own practice, from 2011–17 he assisted John Morgan at his studio. Memorable projects include book/monograph design for David Chipperfield Architects (Koenig Books, 2013), signage and wayfinding for Tate Britain (2013–15) and most recently signage and wayfinding for the Royal Academy of Arts (2015–18).
He has taught on the BA (Hons) Graphic Design course at the University for the Creative Arts, Epsom (2015–17) and is currently a visiting lecturer at Kingston School of Art (2017–) and an associate lecturer at the London College of Communication (2019–).
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Photographs by Inge Clemente (unless credited otherwise)
© Fred Birdsall studio, 2020